The Future of Design

Architecture is a science not a process, and is an industry that affects each and every one of us. The complexity of modern construction is astounding but the idea of changing the way building are developed from design to completion is even more daunting. An architect studies, studies, and studies some more in order to gain a broader perspective of design, thoughtful, respectful, suitable design. But what if someone was to turn this process on its head. Innovative design is what the construction world needs.

A structure made entirely of wood, or examining the possibilities of sustainable self-sufficient buildings. Not new ideas to many, but these projects exist as one-offs. What is stopping this innovation? Industry demand is lacking

It seems like people, myself included, enjoy the rhetoric of sustainable homes, preaching the benefits of insulation, low energy lightbulbs or the next best plastic alternative. I'm beginning to digress...

From minor small scale home-building to multi-billion dollar developments, the bottom line is quite simply the bottom line. I'm not suggesting that this is wrong, but highlighting the necessity of satisfying the 'need for green' and the benefits that may follow.

As anyone if they want a green home, they'll say yes. Would they like a home with zero net emissions from production of materials to installation - yes. Back to the real world. Forgive me if I'm wrong, but surely the greatest challenge is to attract people to choose sustainable products/methods/ideals without a monetary incentive. Mission impossible perhaps - 'Willingness to pay' is most suitable phrase.

From a pure design perspective, the balance that needs to be struck needs to include all facets of sustainability. The short term costs need to make sense. Noone in their right mind will pay more for something unless they can see a tangible impact right now (or soon at least). A sustainable building must be competitive building - an economic decision not a lifestyle decision for engineers and architects.

AP